Alessandro's Story
A key figure in high-end men's fashion, known for his own distinctive style choices, Alessandro possesses an uncanny knack for recognizing and bringing out the best in niche brands, and elevating them to international success stories. With the founding of Fortela in 2015, he brought to its heart his vast knowledge and taste for mannish style, which stretches from sportswear to elegant custom-made suits.
His reputation as a collector of vintage and military pieces, including pilot's jackets, leather accessories, and denim shirts and jackets, is testimony to the voracious passion that drives him to explore the world in search of unique pieces to add to his collection, which boasts not only custom-made clothing, but vintage cars, watches and classic motorcycles. His interest in Italian tailoring excellence harmoniously blends with his admiration for traditional Japanese textiles, a marriage of tastes that Squarzi has perfected over time, as he incorporates high-quality Japanese fabrics, produced on traditional looms, into his designs.
Alessia's Story
Alessia has emerged as an all-around creative force in the world of fashion, combining her skills as a designer, entrepreneur, art director, and style-and-product consultant. She has gained recognition in Italy and internationally after some twenty years in the business. Her career in fashion ranges from her ability to create collections from start to finish, to the coordination of style and product offices from top to bottom, to the production of ad campaigns for traditional and social media, including photography and styling. She also focuses on the creation and management of brands and brand communication, further proof of her ability to broadly influence the fashion industry. .
She's given life to successful brands like Jo No Fui, which has garnered international acclaim, and has left her mark with Mr & Mrs Italy, reinventing the military parka with fur lining - a trend that quickly became iconic. Since 2013, after having sold her labels, Alessia has focused her attention on stylistic consulting for some of the biggest names in luxury fashion. In 2020 she joined Fortela, where she designed the entire women's collection, bringing in her inclination for haute bohemian style, dedication to high-quality manufacturing, and a vision of the brand as a lifestyle concept.
Vintage
In evoking the essence of the past by way of a fashion collection, vintage inspiration melds with the contemporary, creating a unique dialogue among the most alluring and surprising time periods. At the heart of Fortela's vintage-style collection lies not only memory, but a free-flowing source of inspiration. Each garment tells a story, each crease conceals a secret. Fortela's collection pays tribute to the immortal power of vintage.
Western
This Fortela collection features a dialogue between the world of the American Far West and the profound spirituality of the Navajo, giving life to a journey across a landscape of wilderness, with the desire to capture the essence of adventure and respect for ancient traditions. Fortela is a tribute to the force of nature and complexity, bringing together cowboy freedom and the wisdom of Native American spirits.
Japan Denim Culture
Fortela's collection of jeans celebrates Japanese denim culture - a bridge connecting the traditional art of indigo dying and American culture of the 1950s. Each garment has its own indomitable character and tells the story of exquisite traditions. Indigo, with its ever-changing depth, symbolizes beauty that evolves with the passing of time. Every inch of our denim is woven according to traditional methods that promote a harmonious relationship with the environment, turning the act of wearing clothes into a gesture of profound respect for nature.
Italian Heritage
Italian style during the age of "La Dolce Vita" is all about elegance and innovation - concepts that made that time a legendary epoch and which, to this day, echo throughout the most formal Fortela collection. The crisp, clean lines bespeak elegance, the fabrics whisper tales of ancient tailors, the colors tell of sunsets that never fade and black-and-white nights that melt into a dance in which past and present are no longer confined to distant epochs, but virate within the very same spaces.
Each garment tells a story, each crease conceals a secret.
This collection is a tribute to the immortal power of vintage.