Fortela, a brand renowned for its attention to detail and passion for authenticity collaborates with the Officina Profumo-Farmaceutica di Santa Maria Novella for an exclusive line of women’s perfumes and fragrances. This collaboration reflects a shared vision and ideals between the two brands, blending tradition and innovation in every essence. Founded in 1612 by Dominican friars in Florence, the Officina Profumo-Farmaceutica di Santa Maria Novella is one of the oldest pharmacies in the world, celebrated for its centuries-old tradition and excellence in creating refined essences. As an historic perfume maker, it embodies the art of traditional Italian perfumery, combining ancient recipes with modern techniques. The collaboration with Fortela, a brand founded by Alessandro Squarzi and Alessia Giacobino, celebrates the shared commitment to quality, authenticity, and meticulous attention to detail that defines both brands. The women’s perfumes and fragrances selected by Fortela include Pot Pourri, Tabacco Toscano, Angeli di Firenze, and Patchouli, each with a unique characteristic that highlights the elegance and traditional taste of those who wear them. Pot Pourri offers a captivating blend of spices and dried flowers, evoking a warm and welcoming atmosphere. It is perfect for those who love rich and enveloping notes, ideal for creating an aura of comfort and sophistication on any occasion. Tabacco Toscano combines tobacco, vanilla, and lily-of-the-valley notes, creating a robust and sophisticated aroma. This fragrance captures the essence of timeless luxury, ideal for women seeking a bold and enchanting olfactory presence. Angeli di Firenze is a delicate and enveloping perfume, featuring notes of white flowers and citrus that convey grace and brightness. Patchouli is an intense and earthy fragrance with woody notes, expressing strength and character. The selection of these perfumes and fragrances aligns with Fortela’s philosophy of creating products that not only complement an outfit but also tell a story and provide a unique sensory experience. The Officina Profumo-Farmaceutica di Santa Maria Novella, with its long history and dedication to the art of perfumery, is the ideal partner for Fortela, bringing together tradition and innovation in every essence. This collaboration underscores Fortela's commitment to selecting only the finest products for its customers, ensuring that each fragrance offers the perfect combination of elegance and quality.