A Fortela Woman - Alessandra Grillo
The Brilliant Smile, Agile Savoir-Faire, and Experience of a Woman Who Created the Life She Wanted Alessandra Grillo embodies a blend of practical intelligence and years of expertise, complemented by her radiant smile and elegant savoir-faire. From Taranto to Milano, from public relations to wedding planning, she has gracefully and confidently carved her path. She is the perfect embodiment of Fortela’s style—and not by chance.
A Story of Friendship
Alessandra met Alessia Giacobino, designer of Fortela’s women’s collection, during Giacobino’s time leading her brand Jo No Fui, a fashion success known for its femininity, character, and Italian craftsmanship.
The two women instantly clicked.
They are free spirits, passionate professionals, and women who cherish the freedom to dress without logos, following the mood of the moment—never overtly sexy, but always captivating. Alessandra happily wears Alessia’s designs and often requests custom pieces for her events. And so it happens.
When Alessia got married, Alessandra was there as her wedding planner, ensuring every detail of her “I do” was perfect. Years passed, brands changed, and personal relationships evolved, but the bond between the two remained steadfast. Their shared sense of style and mutual respect laid the foundation for a lasting connection.
It’s more than a friendship—it’s a matter of sentiment, a shared ideal, and a profound human and spiritual growth journey beyond the bustling worlds of fashion and events.
Independence and Style
Like Alessia, Alessandra is a self-made woman. She founded Brothers & Sisters, the communication, PR, marketing, and events agency, and, in 2021, published the book Le Cose da Vicino.
Known for organizing some of the most high-profile weddings in recent years, she’s also considered an influencer—though one of a unique kind.
Her beauty defies clichés, marked by a classical education and a commitment to balance, which she calls her “best accessory.”
Alessandra gravitates toward earthy tones and turquoise, a sacred stone to the Navajo and the perfect good-luck charm for Fortela’s looks. Her Mediterranean-inspired palette spans from total white with its infinite shades to ochre and terracotta.
Free from conformity or dictates, Alessandra understands rules and traditions yet epitomizes independence and grace. She is the kindness of a soul that knows how to say “thank you,” rooted in authenticity and joyfully “looking toward the sun.”
What does she love? Traditions, good manners, dreams, attention to detail, traveling the world while keeping her heart in Italy—just like Fortela.
How did your friendship with Alessia Giacobino begin?
“I met her through a press office during the time Alessia was designing her brand Jo No Fui, which I adored. We became friends right away. When I organized her wedding, she designed a stunning dress for me. It was beautiful and quite unique—bright neon yellow. I was a bit shy about wearing such a bold color to a wedding, but Alessia insisted. I even wore it to another wedding in Sorrento years later. It’s still a timeless piece, a treasure in my wardrobe.”
What do you wear to feel comfortable?
“Comfort starts from within. No outfit can pull me out of an uncomfortable state if that’s how I feel deep down. On those days, my wardrobe never seems enough, so I opt for pieces that bring me directly to my comfort zone. These days, I prioritize ease and staying true to my style. My go-to outfit is jeans, a T-shirt, and a blazer with flat shoes. That’s when I feel elegant.”
Your signature look?
“Definitely total denim with silver and turquoise accessories.”
The accessory that completes your look?
“I’ve always loved bold, statement earrings, but recently, I can’t part with a vintage tubular chain necklace—it completes every outfit.”
A favorite piece from this collection?
“It’s hard to choose because I love everything. But I’m particularly drawn to two Fortela dresses. One is a short orange dress with wide sleeves and intricate embroidery that outlines the body. The other is a caftan with red and beaded details—I immediately envisioned myself barefoot on summer evenings.”
What colors do you love?
“I adore total white, as well as mustard and red. They ground me while I look toward the light. Ultimately, I believe no color or shape is more powerful than intention. I love earthy tones and the intention of the woman who chooses Fortela—free and uninhibited, with her own style and character as her only accessory.”
What makes these clothes special?
“It’s about how they make you feel when you wear them. For example, the way you walk in Fortela caftans. Every piece feels unique and extraordinary, as if they’ve traveled from different parts of the world, transporting you to a sunny place. Whether it’s sunrise or sunset, it doesn’t matter—the sun is always there.”
How would you describe your style?
“I’ve always been a woman with my own style, choosing elegance over flashiness.” Vintage: what do you collect? “I collect wearable memories that remind me of the places I found them. For instance, I love sipping coffee from a cup with the word MARE on it, that I got in a little bar in Liguria, or wearing my blue Madonna pendant I bought in a Tokyo vintage shop.”
On the road: what do you pack for a summer trip?
“I’m terrible at packing! It’s my biggest challenge—not just the paradox of choosing, because there’s also the unpredictability of how I’ll feel on a given day. To simplify, I stick to basic colors over patterns and try to come up with a cohesive wardrobe. Of course, I usually forget something…”
Interviewer: Benedetta Rossi