The Quiet Power of Essentials
Alessandro Squarzi
Fortela is an Italian brand, born from the desire to create garments that don’t follow trends, but transcend time. Fortela is the natural extension of Alessandro Squarzi’s style and philosophy of life: a wardrobe made of icons meant to be lived in, worn out, and passed on. Each piece is inspired by an authentic archive of military, workwear, and vintage tailoring, carefully reinterpreted and crafted between Italy and Japan by master artisans. We believe true luxury is wearing something that lasts and only gets better with time.
The same soul, seen through different lenses
Alessia Giacobino
This is not about creating a female version of Fortela, it’s about translating its essence into silhouettes and textures. That’s why the woman collection represents a natural evolution of the brand that under the creative direction of Alessia Giacobino reinterprets the lifestyle of Alessandro Squarzi through a disintely feminine perspective.
Timeless Design
Our garments don’t follow trends; they are designed to transcend seasons and become part of a personal uniform that lasts a lifetime.
Craftsmanship
We honour authentic craftsmanship through meticulous attention to detail, refined cuts, and the use of exceptional materials sourced and crafted in Italy and Japan.
A Real Community
Fortela is built around a strong community of individuals who share a passion for timeless style, cultural heritage, and purposeful living.
Retail Destination
With a strong presence in Italy, Europe, the United States and Japan, Fortela is anchored by a flagship store in Milan, a true destination where our world comes to life.
Our Manifesto
In a world chasing trends, we choose permanence.
We design garments that don’t scream, they endure.
Built to be worn. Shaped by life. Made to last.
Every stitch tells a story. Every sign of wear is a signature.
We don’t create for seasons. We create for generations.
Not for fashion. For identity. Not for everyone. For those who know.
Our archive is alive.
Our heritage is real.
We are not replicas. We are reinterpretations.
The past is our foundation, not our limit.
We believe in quality as a form of respect.
We believe in time as a luxury.
We believe in clothes you’ll pass on, not throw away.
This is Fortela.
Not for sale. Only for your son and daughter.