TIME AS A LIFESTYLE

Some collaborations are not born from a project, but from an affinity. From an authentic, shared, deep-rooted passion.
This is the case of the meeting between Fortela and Bernardini Milano, two worlds only apparently distant, united by the same view of time: not as something that is measured, but as something that is inhabited.

The friendship between Alessandro Squarzi and Max Bernardini has given rise to a liaison that today finds its concrete expression in the heart of Milan, inside the new Fortela store: a place where research, material culture and artisanal excellence meet.

Both collectors, both driven by an instinctive and refined taste, Squarzi and Bernardini are cultivators of authenticity. If Fortela tells the style through the fabric, the workmanship and the cut, Bernardini does it through the slow and perfect beat of a vintage watch.

And this is precisely the spark: in the new Milanese space, a selection of vintage timepieces — personally curated by Alessandro and Max — tells the beauty of mechanics, the elegance of the gesture, the history written on the surfaces of time.

On display, an exclusive collection of Rolex and Universal Genève watches, two names that have defined the very concept of prestige, innovation and style. Alongside these, a showcase dedicated to vintage watches by Pierre Cardin, true jewels of 1970s design: a tribute to the imagination, form and futurist vision of one of the greatest couturiers of the twentieth century.

It is not just collecting, it is storytelling. It is the desire to bring to light objects capable of transmitting personality, of suggesting a timeless style, of becoming part of the life of those who choose them.

Fortela and Bernardini do not simply sell objects. They offer aesthetic experiences, moments to take with you. And they do so with the same respect for materials, for history and for detail, that subtle figure that separates what is merely beautiful from what is truly unique.

This collaboration represents a return to the profound meaning of luxury: not ostentation, but knowledge. Not trend, but coherence. A silent dialogue between those who do not chase time, but interpret it.