AFTER 160 YEARS RIOS OF MERCEDES CRAFTSMEN STILL HANDMAKE EVERY PAIR WITH ARTIST-LIKE DEVOTION, ENSURING THAT NO BOOT LEAVES THE WORKSHOP UNLESS IT’S WORTHY. THIS DEDICATION TO QUALITY AND DURABILITY BUILT THEIR LEGENDARY BASE OF DEVOTED CUSTOMERS. RIOS OF MERCEDES IS BLESSED TO BE ENDORSED BY PERFORMANCE-HORSE GREATS, FAMOUS MUSICIANS AND EVERYDAY CATTLEMAN ALIKE. THEY ARE EQUALLY HONORED BY THE FREQUENT CUSTOM BOOT COMMISSIONS FROM FINE WESTERN WEAR RETAILERS THROUGHOUT THE COUNTRY AND ACROSS THE WORLD. THEY LIVE BY A SIMPLE MAXIM ABOUT BOOTMAKING PUT FORTH BY CO-OWNER TRAINOR EVANS, “YOU GET OUT WHAT YOU PUT IN.” SIMPLY STATED. PROFOUNDLY TRUE. EASY TO LIVE BY.
FORTELA IS HAPPY TO COLLABORATE WITH RIOS IN DEVELOPING OF THIS EXCLUSIVE MODEL.
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